“Refresh”
“Renew”
“Relax”
Just by looking at this advertisement from TOTO, makes one feel ‘refreshed’, ‘renewed’, and ‘relaxed’. Your eye is drawn to the top, the word in deep blue, Refresh. Following the path of the rocks and fog, the viewer encounters the next word, Renew. Lastly the word Relax appears in the middle of an inviting bathtub. Known as the air bath, the viewer gets the sensation of feeling all three of those words in this one particular space, the bathtub. The composition gets the point across easily, as well as the text and how it follows the path.
This advertisement to me seems very successful yet very simple. Sometimes simple is better. Your eye first goes to the beautiful chair that basically fills the page. Noticing the book in the chair makes it feel inviting, ready for sitting with a book. You then observe McGuire written largely at the top of the page. The overall composition is simple but eye catching. Having the large photo of the desired product and designer is all that is needed to grab a potential buyer.
This Kohler advertisement reaches to a broader span of viewers. One side of the ad is a classy styled woman in a classy designed bathroom. The other side is a more bright, colorful, and sexy styled woman in a colorful bathroom. This shows the different personalities Kohler can appeal to. Text is absent from this ad with the exception of “THE BOLD LOOK OF KOHLER”. However, text is not needed. The ad speaks for itself. All the viewer has to do is choose simple or colorful!
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